How We Work

NLPR creates a bespoke strategy for each client, working closely with all of its moving parts and characters to develop as many clever creative focal points as possible, believing that every point of connection is an opportunity for dialogue.

Our work consists largely of strategic media outreach and activities to increase awareness among key target audiences and consumers to significantly expand overall reach and strengthen global understanding.

We are different. Thoughtful. Fully engaged. Caring. Creative. Refreshingly Authentic. All the time.

We also enjoy supporting marketing teams on events and collaborations as well as developing and executing dedicated campaigns for feeder markets. Our core objectives are to not only craft and deliver extensive results-driven pitches and placements, but also to generate a noticeable buzz in all the ‘right’ circles.

Our Services

PRESS KITS & COLLATERAL: writing, editing and advising

PRESS RELEASES: writing, editing & distributing

PRESS TOURS: coordinating & co-hosting in NYC and other key markets

PRESS TRIPS: advising, coordinating & hosting

STRATEGIC RELATIONSHIPS: initiating & maintaining relationships with relevant tourism boards, airlines, charities, clubs, organizations and other likeminded partners