Project Overview: Libertador Hotels, Resorts & Spas

Libertador Hotels, Resorts & Spas (now Intursa) hired us to increase awareness in the North American market and maximize exposure in conjunction with its new Starwood/Marriott openings (The Luxury Collection’s Hotel Paracas, Tambo del Inka, Palacio del Inka and The Westin Lima), as well as to strengthen the brand’s position as a longstanding leader in Peruvian hospitality. We also proactively helped develop and pitch media-friendly offerings and packages on an ongoing basis, such as The Quinoa Trail and The Sacred Heartbeat, and for each opening, we worked closely with the Libertador and Starwood/Marriott teams to identify newsworthy angles and unique characteristics, developing and expanding all as necessary to maximize interest and exposure.

Highlights of coverage achieved include The New York Times, The Wall Street Journal, Travel + Leisure, Conde Nast Traveler, Latina Magazine, W Magazine, AFAR, Newsweek, ForbesLife, Elle Décor, Departures, Delta Sky, Robb Report and New York Magazine among many others. Selects follow.